Goodness Grows

Te Puke, located in the Western Bay of Plenty, is a thriving town internationally renowned as the "Kiwifruit Capital of the World". Situated about 28 kilometres southeast of Tauranga, it acts as a crucial horticultural hub, with its warm climate and fertile volcanic soils supporting vast orchards of kiwifruit, avocados, and citrus. The town’s economy is deeply rooted in this industry, which drives significant employment in picking and packing, particularly during the peak season. Beyond agriculture, Te Puke offers a bustling main street, Jellicoe Street, with a variety of local shops, cafés, and amenities that serve its rapidly growing, diverse population.

hidden gem

Steeped in history and culture, the area is located within the heart of Te Arawa country, with close ties to the Tapuika and Waitaha iwi. The town name translates to "the hill" in Māori, reflecting the local landscape, and was established as a European settlement in the 1880s. Today, it blends rural charm with modern convenience, surrounded by natural attractions such as the Raparapahoe Falls and proximity to the historic coastal village of Maketū. With its unique, welcoming community and iconic, large kiwifruit landmarks, Te Puke serves as a vibrant, essential part of the Bay of Plenty region.